- Get Social - Having a social presence is not enough, you need to engage with your consumers on a personal level; be authentic, not an automated robot.
- Protect Your Reputation- Any social media mishap can go viral, manage your platforms well and give the bloggers something good to talk about.
- Avoid Assuming Homogeneity- A 20 year-old Millennial and a 30 year-old Millennial are not cut from the same cloth; understand their needs and tailor your messages to the audience that you want.
Agnes is an IMC student at Northwestern Medill School of Journalism specializing in digital marketing. She has duel bachelor’s degree in Media Communication Studies and Interdisciplinary Social Sciences from Florida State University. Contact Agnes through Twitter @Agnes_Wasilewsk or Linkedin.