Image source: Hakisa
- ENRICH ROUTINE EXPERIENCES - Take the fuss out of daily decision making and make things more convenient for the consumer. Turn tools into gadgets to simplify and enhance routine tasks.
- CREATE STORY-MAKING MOMENTS - Hand over control of your platform and let consumers shape your brand story. Don’t tell consumers what your brand can do, let them experience it for themselves.
- DEMONSTRATE EMPATHY - Respect consumers’ need for space and privacy, and strengthen your relationship with the consumer by taking a step back and earning their trust.