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- Automation Means Opportunities - Machine Learning applications give digital marketers a variety of tools to explore, monitor and understand their customers, and digital marketers could utilize the tools to find great opportunities in their companies.
- Revolution Is HERE NOW - Equipped with the power of predictive analytics, Machine Learning applications would help digital marketers better understand customers’ purchasing pattern and transfer those insights into actions.
- Machine Learning = Profits - Digital and online marketing focuses mainly on improving a campaign’s conversion rate, and Machine Learning helps marketers achieve this goal.
About the Author
I am currently a graduate student at Northwestern University, pursuing a degree at the Medill School of Journalism, Media, Integrated Marketing, with a specialization in the Data Analytics track. I will graduate in December 2017, and my intended career fields are data analytics, digital marketing and consulting.
You can contact me through Twitter at @Runzhe_Cen or through LinkedIn at Runzhe Cen