- Network with Experts: Find people that share your interests and passions, who are experts in the field and learn from them. Investing in a network will pay-off in today’s interconnected digital world.
- Learn from Failures: Realize that not all your ideas are going to be worth a million dollars and it’s okay to fail. Bilal’s first startup Ikhtira failed but he didn’t let that dissuade him. Learn from your failures, brush it off and move on.
- Be Consumer-centric: Research, research, research till you know your consumers and what their pain point are. Look at data, discover insights and win over investors with hard evidence.
Komal Ashfaq is currently pursuing a Master’s degree in Integrated Marketing Communications with Medill at Northwestern University. She is interested in digital technologies, entrepreneurship and traveling. After graduating in December, 2017 she hopes to return to Pakistan and work with tech start-ups to which are working on creating sustainable solutions to consumer problems. You can follow her on Twitter or LinkedIn.