Business owners should join the revolution by building products and services using machine learning. The thing you might found interesting is that business owners could be a part of it even though they are not experts. When Bezos started Amazon in 1994, he wasn’t an expert on everything Internet but he used his business knowledge to find ways to take advantage of the Internet. Machine learning is the same way and it is here to stay. The winners of this revolution are the ones who use machine learning to their competitive advantages to create more powerful experiences for their customers.
"This Is the Year of the Machine Learning Revolution"
Based on my reviews of these two articles and relevant studies I have done in the Medill Integrated Marketing Communications program at Northwestern University. I have developed three action items you should consider doing immediately. They are:
- Ride the Wave - You don’t have to be a computer science expert to utilize machine learning in your area of specialty to build your business.
- Become More 1-to-1 - Most advertisers use machine learning to customize email campaigns by looking at individual words and phrases you search.
- Think Ahead - Not just with the contents of email or ad campaigns, but advertisers will soon predict ad performance before ads are served.
The next time you hear machine learning, think about this article and ride the revolution wave.