|Photographer: Jack Moreh. Taken from Freerange Stock Photos|
- Transparency Establishes Trust. Be transparent and explain what data you’re collecting and why, to build relationships with your customers that are based on trust.
- Personalization Creates Value. Get to know your customers on a deeper level to capture the bigger picture of what matters to them – their needs, frustrations, points of enchantment – so you can interact with them in a personalized manner instead of bombarding them with what they perceive as intrusive spam.
- Reliability Drives Reciprocity. Finally, focus on building your brand reputation in a way that convinces consumers that your solution best meets their needs, so they voluntarily come to you and share their data instead of the other way around.