- Make Streaming Happen - The way that fans watch sports and engage with teams is changing; use live video to build a strong and intimate experience with your fans.
- Invest in Augmented Reality - With shrinking attention spans, embrace new technology and find ways to truly augment your fans' experience at the game.
- Share the Experience - Give your fans what they want by using Virtual Reality and 360 video to put themselves in the athletes' shoes, review a play from any angle, and more.
Katie Amys is currently a graduate student at Northwestern University pursuing a Master's degree in Integrated Marketing Communications, specializing in Content Marketing and Brand Strategy. With over three years of experience in marketing and sales in a variety of industries, I hope to pursue a career in sports marketing upon graduating in August 2017. Please feel free to contact me on Twitter or LinkedIn.