The first is a shift in device from PCs to mobile/touch devices. The second observation is that there's been a shift in communication, as consumers are going from voice to data and video(Ex: Vine, Snapchat). The third shift is bundled content is now becoming more and more fragmented. Another shift, albeit not as apparent to consumers, is social shift from growth to monetization. Also, there is been a video shift from programmed to user-driven content. Last, there's been a shift in retail from channel to experience.
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