After reviewing these two great articles, I have developed three action items for you to consider in developing your future marketing efforts. They are:
- Consider targeted acquisition--Improvement of a packaged goods brand can be effective through targeted acquisitions.
- Hispanic markets matter now more than ever--If you don’t target the Hispanic market already and you’re in the breakfast cereal business, it’s time to start.
- Advertise to Hispanic households with children--If you have been targeting the Hispanic market already, increasing advertising in that area, especially toward Hispanic households with children.
Angela Lee is a M.S. candidate in Integrated Marketing Communications at Northwestern University’s Medill School of Journalism. Her passion for marketing lies in utilizing data analytics to redefine brand strategies to connect with target consumers.