Now, before we start, let’s clarify exactly what I mean by both Digital Marketing and the Sports Industry. According to James Perrin, in his article, "How Digital Marketing is Changing the Sports Industry," Digital Marketing is a term that encompasses modern marketing techniques used online, for example, Social Media, Blogging, Search Engine Optimization (SEO), Pay per Click Management (PPC), Branding, Content Marketing, Video Marketing and App creation. As for the Sports Industry, well, this really is as broad as it gets.
Forbes dove into all of this and more, and resurfaced with 5 ways that social media will change the sports marketing industry. The following are their findings, written in their article, "5 Ways The Sports Marketing Industry Is About To Change Forever": (1) influencers
Taking into account the aforementioned insights, I recommend the following three action items to those marketers in the sports industry: