As a beauty marketer, you are witnessing a major shift from traditional media to social to connect with the beauty conscious woman. As a marketing and communications graduate student at Northwestern University passionate about living a healthy lifestyle, I have found two articles which provide interesting insights into social media and the marketing of beauty brands.
- Think multi-channel- Sometimes video is more impactful than text or pictures bring your product to life. Whatever the case, be sure to explore and evaluate the best social media platform(s) you think will help consumers connect with your product.
- Think beyond your product- When deciding to invest in naturally based products, the decision doesn’t usually just apply to one aspect of their life. A lot of times they might want to start eating healthier, exercising more or even using chemical-free cleaning products. Establish your company as a thought leader on adopting a healthier lifestyle so you can serve a resource to learn more about natural ways of living.
- Engage in social communities- People like to share their ideas and receive recommendations from those that are like-minded. Participating in social communities is a great way to see what people are talking about and trending topics.
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