In 5 ways companies are using big data to help their customers, VentureBeat gives a great overview on how companies should be using big data to help predict customer needs and how utilize feedback to improve pain points. They also note how you can improve customer service interactions by having more robust information such as how the customer has engaged with the company socially or any past purchases. For businesses with a customer services focus, making sure the service metrics are being plugged into your database can help you identify trends as they happen, so you can know what to focus your energies on the most important opportunities in real time.
|Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net|
2. Listen to your customers
3. Communicate with your customers
Follow him on Twitter @jmhover or connect via LinkedIn: www.linkedin.com/in/jaymhover/.