Source: Pros Inc - Internet Solutions
An article by EDUniverse takes a look at the main two sources of high quality traffic for online masters programs: PPC and SEO. Philippe Taza does a great job of explaining the pro’s and con’s of each, but makes a point in that the direction you go is dependent on the current situation of your program. If your program already has the foundations in place on the SEO side, then implementing an effective paid advertising campaign might be the best way to go, and vice versa. Having the pieces in place to accurately measure the effectiveness of your interactive marketing campaign is essential to understand what traffic sources should be invested in.
- Landing Pages are Key - Landing pages help to convert your traffic to lead or sale at a much higher rate, and are key from an ROI standpoint.
- Implement a Tracking Solution - Understanding the quality of various traffic sources through analyzing analytics data can provide insight into what campaigns are working.
- Introduce Both PPC & SEO - Both are proven high quality traffic sources within Higher Ed.