The recent Nielsen survey, Tech-Styles:Are Consumers Really Interested in Wearing Tech on their Sleeves? touches on both the research about the existing wearable customers and the consumer insights of potential users. “Seventy percent of consumers are already aware of “wearables,” and about one in six (15%) of them currently use wearable tech—such as smart watches and fitness bands—in their daily lives” which is the reason why as marketers we have to keep an eye on this market. “The majority of wearable owners are young, with nearly half (48%) between 18-34 years old.” And "what motivates consumers to purchase wearable tech depends largely on the type of device and the benefits each offers for their everyday lives" proving that marketers need to deliver the beneficial content that they are looking for in these devices. Overall, this survey helps determine the relevance of wearable gadgets in your target consumer groups.
When considering the wearable tech puzzle, we have to first think about consumer insights and the benefit to us as the marketers. Based on these two articles, here are 3 action items you need to implement:
Wearable devices will get you as close to your audience as possible, so use this chance to connect with them. The key is not only to be at the right place at the right time, but also to be there in the right way. Don't miss the wearables party, all the cool kids will be there...