- Be Social - Establish a basic online presence using social media sites (Google+, Twitter, Facebook, LinkedIn, etc.) and participate in online discussions.
- Join Online Communities - Surround yourself with other professionals in your industry by joining online trade associations.
- Advertise Online - Become more visible by advertising in e-newsletters and creating banner advertisements on social media sites.
As an entrepreneur, it is important that you keep your company competitive. Use every tool within your marketing toolkit and every available marketing option online to connect with your high value markets.
Kari McMullen is a Business Analyst on the Customer Communication Strategy Team for TEKsystems at State Farm Insurance. She has a Bachelor of Science in Organizational Communications and a Master of Business Administration, both from Bradley University. She will soon obtain her Master of Science in Integrated Marketing Communications from Northwestern University and intends to pursue a career in Corporate Communications and Marketing Management.