|Nike consistently ranks the top brand on Instagram. Photo found on Floranet|
- Build space into your content strategy for new and popular apps. Understand how they work, who is using them, and how to best represent your brand.
- Change the way you’re using Facebook (or at least, your expectations of Facebook). Understand how the demographics are changing and how to use it for better co-creation.
- Blend the two. Facebook allows for a deeper, qualitative interaction with your customer. Co-creation stemming from this platform can lead to integrated content across other apps.