|Art Rivera, templates.com/blog/mobile-website-design-infographic|
- Think Multi-Device — Format not just for the device, but for the simultaneous use of multiple devices. We need to create a consistent message across all devices, and develop a platform that allows users to seamlessly transition across their activity. In some ways we need to take a lesson from Google Drive, and figure out how we can save information that's recognized across devices in a way that is simple and engaging.
- Design to Expectations — Designing for trends is risky, because the only thing constant about trends is that they constantly change — if we put all this time, money and energy into mobile, what happens when the “next big thing” is here? Instead of running full speed in a single direction, step back and think about what actually motivates the customer and what needs are being satisfied. If we can capture that knowledge, we can truly design for the customer instead of the industry.
- Content is King — Creating the most innovative technology could mean nothing if the message does not resonate with the consumer. People today are short on time and attention; content should be "bite-sized" and ultimately reflect your brand beyond the product. You can facilitate a strong, engaging community by creating conversations built on a shared passion.