Based on current research and my experience at Northwestern University, here are three recommendations you should implement immediately:
- Develop a Millennial marketing strategy - make sure that it's tailored for this audience, the generation of American’s who got their start during one of the deepest economic recessions the country has ever experienced.
- Utilize social media - companies that make an effort to have a meaningful dialogue with Millennials via social media will be poised to capitalize on this enormous market.
- Develop multimedia creative content - connecting with Millennials in the digital space is going to require creative, data-driven messaging unlike anything that’s been executed in our industry before.
Have questions or comments? Feel free to contact me on Twitter: @jennuimc