Classical music has been slowly decomposing most notably over the past few decades, illustrated in declining ticket sales and CD purchases. My studies at Northwestern have exposed me to a variety of genres in music, with particular emphasis on classical music. The articles below share my passion for the arts, with varying concern for the future of classical music.
With Vahoenacker and Gabler's insight, musicians, music directors and administrators should strongly consider the following action items to attract new and existing audiences to the classical genre and outlast declining sales and performance attendees.
1) Keep it relevant: Design concert programs that deal with contemporary issues, and can translate to current issues in culture, politics or relationships as an meaningful form of expression.
2) Share meaningfully: Describe how composers tackle modern issues through their music in relatable terminology for persons of all ages, ethnicities, religions and demographics to understand.
3) Respond: Allow followers to communicate with organizations and participate in thoughtful discussions via social media.