- Optimize your mobile sites: optimize the mobile shopping experience is not just about a larger button. The customers need to be able to find essential information/graphics they need in the small screens and make purchases within several touches.
- Link your site with your social media accounts: always provide the links of the product with the pictures you post on social media (or use hyperlink) so consumers can access your mobile site from their social media apps easily. If you are looking for a more creative way to do it, IKEA Russion innovatively use Instagram as a catalog to increase consumers’ engagement and lead them to their website.
- Integrate the mobile device into your store: QR code, Geo-fencing etc. are all great way to enhance your consumers’ store shopping experience while leading them to your mobile apps or sites.