92 million people are considered part of the millennial
generation (those born between 1980-2000), and are often overlooked for their leadership capabilities and
misunderstood with their innovative marketing approaches. This results in
organizations not being able to effectively utilize their insights and retain
their talent. As a Millennial with ten years working experience at a Fortune 50
company and IMC graduate student at Northwestern University, I aim to provide
more insights into this ambitious, ambiguous and intriguing generation.
In a recent article, Mind the Gaps, Deloitte surveyed
7,800 of tomorrow's leaders, from 29 countries, on effective leadership and how
business operates and impacts society. One main findings shows that more than
half (53 percent) aspire to become the leader or most senior executive within
their current organization, with a clear ambition gap between Millennials in
emerging markets and developed markets. Additionally, Millennials
overwhelmingly believe (75 percent) businesses are focused on their own agendas
rather than helping to improve society. And finally, only 28 percent of
Millennials feel that their current organization is making full use of their
skills.
Now that you understand this generation and their impact on your business, here is what you need to do.
- Attract Millennials to your organization - you need them more than they need you
- Be transparent and open in your leadership style - avoid the politics
- Let them thrive - don't stifle their innovation
So start now, get on the forefront of this new and upcoming generation and attract
them to your company. Find them; promote your organization’s culture and
philanthropic efforts. Once in the door at your organization, be honest with
them, show them you care and listen. Finally, and most importantly, let them be
who they want to be without trying to fulfill your agenda, they will see right
through it. Doing all these will help make your company when so many will start
to break.
I am currently responsible for leading Marketing and Business Development in
Chicago for GE, which provides financial and industrial solutions to clients
globally. Matt has 10+ years experience in Marketing, Business Development,
Lean, Six Sigma, Quality, Operations, Sales and Risk Management.
I hold a BA from Syracuse University, MBA from Northern
Illinois University and Candidate, Masters in Integrated Marketing
Communication, Northwestern University.
I also serves as a member on the Associate Board of
Directors of the YMCA
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