stories using consumer insights and product benefits while creating that “eye popping” experience builds measurable results. As a graduate student in the Northwestern Medill, Integrated Marketing Communication (IMC) program with an interest in visual storytelling, I have discovered 2 articles you will find interesting and informative. The best way to increase positive human experience and ongoing dialogue is to tell your story with an impactful visual and creative story. In today’s fast paced digital environment, a good visual story with a good caption serves well as people make decisions within seconds as they surf the web.
In, "8 ways to get likes, followers on Instagram," Hannah Clark, Social Media Coordinator of Hootsuite wants to help marketers through the plateau stage of likes and followers. The article discusses ways to leverage Instagram to increase likes and followers. Ms. Clark suggests that each photograph carry a theme coupled with awesome content. The captions will need to match the photos. To build loyalty and a relationship with followers, stick to a schedule. To create and maintain brand engagement, use unique hashtags to encourage tagging of their photos. Conversations and comments on photos should be in real time to maintain and increase engagement.
Visualize, Create, Be Authentic
After reading these two articles and from my studies in the Northwestern Medill IMC program, I
have three action items you should consider in your next digital story campaign:
- Visualize- an image that will attract your target audience.
- Tell- a story with awesome and meaningful content.
- Schedule- compelling engagement strategies to build an ongoing relationship with your targeted audience.