- Engagement = Loyalty. Renewal, retention, and repeat purchases are all measurable marketing goals that drive better engagement, resulting in higher sales.
- Stop shouting. Your customers have a lot to say, so stop telling them what you want them to know and start listening to them through surveys, support logs and across social channels.
- Be human. All the right technology and tracking is useless unless you engage your customers in a human way through storytelling, honesty, and transparency.
Dana is a Master of Science candidate in Integrated Marketing Communication at the Medill School of Journalism at Northwestern University. She is a senior marketing professional with experience in innovative marketing strategy, analytics, and automation solutions.