- Mobile marketing is the priority to brand building in the changing and interactive environment.
- Mobile marketing should be consistent with other marketing channels. Integration is the key.
- Mobile marketing should focus on personal interactions with customers; engagement is the key.
"Cathy" Qinxin Hu is a M.S candidate in Integrated Marketing Communications in Medill school, Northwestern University. with a bachelor background in international business economics. She is interested in brand communications, strategic planning and consumer insight in both quantitative way and qualitative way. You can follow her on: @QinxinHU on twitter.