|Source: WILL WHATSAPP AND OTHER MESSAGING APPS REPLACE SOCIAL NETWORKS?|
In Puneet Mehta's article "Message to Marketers: Mobile Chat Is the Next Killer App" on Ad Age, he listed 5 ways for marketers to connect and engage with customers on instant apps. If you are still doubt at implementing your marketing plan on instant messaging, these specific implementations shows that marketers not only can utilize it for personalized content, but also customer service and better problem solving. In the transition to service marketing, there is no doubt that instant messaging provides more touchpoints to reach consumers and a timely channel to better serve consumers.
- Segment Messages -- tailor your messages based on digging into users data and behavior-driven segmentation approach. Studying your consumers by interacting with them and making your messages right on points.
- Personalize Content -- enhance customer engagement by adjusting content based on customers intension and updating it according to context. People like and trust personalized and contextual messages.
- Integrate Customer Services -- extend your customer services on instant messaging apps to timely respond consumers' problems. Don't limit your digital marketing plan in content and communication, use it for problem solving!