The first article, “You Don’t Need a Digital Strategy, You Need a Digitally Transformed Company” by Tom Goodwin, gives a lot of insight into how you can succeed by utilizing digital. Goodwin discusses how you do not need a digital or mobile strategy; you need a business strategy for the modern world. The digital transformation does not have to do with digital departments or steps, but with the whole process starting at the beginning. In order to accomplish this, you need to bring digital thinking to the heart of your company and not just place it on the side. Goodwin explains how you must ignore existing companies in the marketplace, reevaluate your company, and use new technology and market dynamics to prosper.
- Hire for skills over experience: Digital skills are becoming more valuable. Hire people who are innovative and looking to explore the digital marketplace.
- Break from the field's norms: Try asking questions that a new start-up in your field might ask. Always look for ways to redefine yourself digitally by seeking out digital innovation and searching for new digital partners.
- Focus on customer's experience: Constantly look for ways to use digital channels to improve the client's overall experience.
Many companies are hesitant to incorporate digital into their traditional ways, or they end up placing digital strategies on the side. These articles explain how that is not the way to go – you must prioritize digital and make it the center of your company and its processes. Utilize the digital tools that already exist (and mobile) and find innovative ways to bring them to the next level.