|Credit: Shutterstock / mj007|
- Play the percentages - Create a lot of content, and often. Zimmerman posts 10-15 items per day. Most don’t go viral.
- Study the data - Review traffic data frequently to see which posts worked and which didn’t, and how those that didn’t could have been improved.
- Be Social - Social media has become an integral part of viral posts. Create profiles across a large number of social media sites, and tailor the way you share the content to that site’s format. Twitter has to be snappy and short, while Facebook can run longer but needs to grab attention immediately.