In another article, New Popcorn Time iOS App Aims To Let Users Stream Free Movies On Their Phones from International Business Times, the author Jeff Stone (@JeffStone500) raises another interesting discussion on streaming motion pictures on mobiles devices for free. Popcorn Time has earned the nickname “Netflix for pirates” is trying to makes it possible for users illegally to stream movies on their iPhones or iPads. The open source software is available on multiple sites, which have become popular by employing a simple, clean display interface and a wide selection of Hollywood movies. Along with the copyright infringement, users put themselves at risk of detection by uploading files as they watch, thus making the computer IP address visible. The long time unresolved piracy issue of the movie industry probably poses the greatest threats to marketers at any level.
After reading these two articles and from my graduate studies in the Northwestern Medill IMC program, I have three action items you should consider if you are about to stream your films online:
- Think Streaming – Embrace new digital media platforms, categorize and label your content clearly, and try you best to secure a spot on the front page.
- Be Multi-media – Have a strict plan on timing to ensure each media channel mutually benefits from another. A good example of Universal Pictures will be highlighting all previous Fast and Furious movies on streamlining platforms before Fast and Furious 7 is played in cinemas.
- Find Allies – Rather than staring at monitoring reports and bringing lawsuits repetitively, it is wiser to collaborate with others and figure out some legislative or technological solutions in the long run.