|Big Data gained from apps like Shazam, which allows fans to identify songs in real-time, provide key insights to music marketers that can be used to spot breakout hits and other emerging trends.|
After reviewing the articles above, and through my studies in the IMC program at Northwestern's Medill School of Journalism, Media, and Integrated Marketing Communications, here are three recommendations to start using big data:
- No Intimidation Necessary – Start with easy-to-decipher stats such as YouTube views and Facebook "Likes" to discover what fans are engaging with most and then use these insights to guide decisions.
- A+ Profiles – Keep all online profiles up to date in order to ensure that the numbers you're analyzing and the insights you glean are actually attributed to current campaigns.
- Stay Human – Throw in new types of content and change up your approach once in a while to see how fans respond, and then analyze this data to see if it worked.