|Photo by Liz Fenwick|
A review of these two articles suggest three action items:
1. Be Unique - Let your school’s personality show in your images. Don't use stock images!
2. Be Purposeful - Make sure your images tell a story. Hire a photographer and learn to love photo shoots.
3. Show Restraint - Too much text means less retention. Rather than using text to list the items or accomplishments, let the images make your point for you.
By letting your images speak to your audience, rather than your lists, you will set yourself apart from your competitors, and let the school’s mission and personality shine through.