Now that we've heard from the experts, use these tips I developed by following these three steps:
- Know Your Customers – Identify what is most challenging and interesting for your customers so you can create an event that will be most relevant to them.
- Encourage Word of Mouth – Never underestimate the power of word of mouth. Get people talking about your event! Organize Twitter and Facebook campaigns to attract attendees to your events.
- Utilize Email Marketing – Develop an email marketing campaign that sparks your prospect’s interest.