As a digital media planner, you know how important it is to put your content on the right media platform. As a graduate student in Integrated Marketing Communications [IMC] program at Medill, Northwestern University, with an interest in digital marketing and media buying, I have found two articles discussing the future media trend that may help you better deliver your content.
At the same time, Rene Rechtman, the president of international at the Disney-owned multichannel network Maker Studios, predicts that in 10 years, TV land will be more with on-demand streaming services. On “The viewing habits would soon move completely away from traditional scheduled live TV”, Reported by Lara O’reilly on Maker Studios exec: "TV will be dead in 10 years", he says that people might still consume media on TV, but not in a linear way. Researches from on millennials’ media consumption from the Ofcom, Intelligence and BTIG show that millennials watch far less linear TV and the prime time still exists. In conclusion, TV will still be consumers’ media consumption platform, but companies should diversify themselves to build safety nets to protect businesses against the threat of falling linear TV ratings.
- Retreat from linear TV- Online streaming service will win over linear TV, and it is the time pull back from traditional TV.
- Invest on streaming service on all channels- The customized way to offer consumers great content will lead the future. Don’t give up TV totally, because TV will survive and might be a channel to deliver on-service streaming service.
- Make flexible media buying plans- The technology development will reshape people’s media consumption behaviors and it changes quickly and dramatically. The media buying plan will be adjusted every time technology booms.