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- Invest in video - The growth of online video means an increase in traffic for video ads, and as Martin mentioned, the increase in mobile video consumption has left us with a need for ad content.
- Integrate multimedia - Video ads are only part of the picture. With consumers significantly more likely to watch video on their mobile devices, it’s imperative to integrate video into every part of your marketing strategy.
- Format for mobile - With mobile viewers making up almost half of online video audiences, it’s imperative to make sure your video can be viewed on a variety of mobile platforms. If it’s difficult to get your video to play, viewers are going to just move on.