Based on the key takeaways from these two articles and my learning experience as an Integrated Marketing Communications graduate student at Northwestern University’s Medill School, here are three action items print media executives should consider implementing today.
Ivan Yeh is a master’s candidate studying Integrated Marketing Communications at Northwestern University’s Medill School, specializing in media management and digital marketing. He also holds a B.S. in Journalism from Medill, and has previously written for SELF and Health magazines. Ivan can be reached on LinkedIn and Twitter @iyeh22.