The second article, “Three Big Data Mistakes That Make a Big Impact” by David Lydston addresses the power of big data as it is “buzzworthy at best” for marketers. In their efforts to use big data, marketers make mistakes, miss opportunities, and don’t allocate budgets efficiently. In an attempt to teach marketers and CMO’s how to use big data most effectively, the article lists the three biggest mistakes marketers make in regard to big data and how they can be avoided. The key takeaways are as follows: investing in a stable infrastructure is a top priority, you need to first establish a specific goal and then decide what data you need according, and past numbers and results are predictive of future results so taking a dedicated and focused approach is key.
- Be Insightful—Know what is going on related to marketing and capitalize on the ways in which things like search engine marketing can further help you engage users, promote your message, and achieve your goals.
- Keep Ahead—Be fully aware of the ways in which digital and social are constantly changing and how big data and SEM are impacting the industry and can positively impact the ways you conduct your day-to-day business.
- Be Focused—Make sure you are setting specific goals and focusing on what matters most.
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