The Article “These 3 digital marketing strategies are making ads more relevant for all” published in April 2015 by Tessa Wegert , interactive media specialist, provides three effective tips to create relevant ads and thus to increase customers’ engagement. These three tips are leverage programmatic ad, go niche on social media and finally match ad format to audience. By following the three steps, companies are more likely to create advertising relevant to consumers.
- Understand your consumers – Understand your consumers’ life style and interests. Use social monitoring system to find customers’ motivation to engage with your products.
- Create relevant content – Based on the understanding of your customers, marketing team should create relevant content that is contextually meaningful to your consumers to draw their attention.
- Interact with your consumers to engage them – Interacting with consumers on social media. Encourage consumers to take part in product design and brand storytelling to build stronger relationship with consumers.