Read the article on Fast Company.
Article 2 - “Full Stack Marketing is a Waste of Time” by Cody Boyte
As a digital storyteller and technology marketer, I am very passionate about learning and constantly try to add to my digital toolbox. My advice? Determine your circle of competence, areas of interests and the projects that will give you the greatest upward mobility on your career path. That's how you'll succeed at full-stack marketing.
About the Author
Trish Chan leads the Digital team at Vendavo, an enterprise price optimization software firm in Silicon Valley. She is currently pursuing a Master’s in Integrated Marketing Communications at Northwestern University and graduated summa cum laude with a Bachelor’s in English and Communications Studies from the University of Maryland.
Connect with her on LinkedIn and Twitter.